YouTube is your Thanksgiving sous-chef

YouTube Trends

From compiling recipes to getting inspired, people are increasingly turning to YouTube to help them on turkey day.

Just like each family member has a favorite dish, every state has its most popular Thanksgiving foods. As YouTube search interest for Thanksgiving surges to an all-time high, learn more about local tastes by discovering which foods trend in each U.S. state.

Turkey Trends

Searches for "how to carve a turkey" have increased by more than 60% in the past year.

Search interest for Thanksgiving foods, such as turkey, stuffing, and mashed potatoes, is at an all-time high on YouTube this year.

Source

Google Data, US, July '17 - June '18

Stuffing Trends

New Hampshire and North Dakota both rank highest when it comes to YouTube searches for stuffing recipes.

The Dakotas are most interested in savory Thanksgiving foods.

Mashed Potato Trends

Mashed potatoes are most popular in coastal states, with California, Connecticut, and Delaware all ranking in the top five.

Watch time of cooking videos with "holiday" in the title have increased by 50% over the past year.

Source

Google Data, US, Jul '16 - Jun '17 vs. Jul '17 - Jun '18. Classification as "Cooking" videos with "Holiday" in the title was based on public data such as headlines, tags, etc. and may not account for every such video available on YouTube

Cranberry Sauce Trends

Alaska is the state with the highest YouTube search interest for cranberry sauce.

There are currently more than 4M recipe-related videos on YouTube.

Source

Google Data, US, June 2018. Classification as "Recipe" videos was based on public data such as headlines, tags, etc. and may not account for every such video available on YouTube

Pie Trends

The East Coast has the heaviest volume of Thanksgiving food interest on YouTube. But when it comes to Thanksgiving desserts, the midwest rises to the top.

Watch time of recipe videos on YouTube with "best" in the title has increased by more than 4X over the past two years (e.g. “best pie recipe”).

Source

Google Data, US, Jul '16 - Jun '18. Classification as "Recipe" videos with "Best or Most" in the title was based on public data such as headlines, tags, etc. and may not account for every such video available on YouTube.

Apple Pie Trends

YouTube search interest for “apple pie” is higher in the northern states: Maine, Vermont, Massachusetts, New York, Montana, Washington, and Idaho all rank in the top 10.

When it comes to “apple picking” overall search interest is concentrated in the Northeast.

Pumpkin Pie Trends

YouTube search interest for “pumpkin pie” is greater in states located west of the Mississippi River.

New Mexico, Oregon, and Alaska are most interested in “pumpkin pie.”

Pecan Pie Trends

Vermont, Mississippi, and Oklahoma are most interested in “pecan pie.”

Vermont is the state with the highest search interest for “Friendsgiving” and “Thanksgiving.”

Thanksgiving food popularity by state

Search Interest Rank for “”

Lower YouTube Search Interest

Higher YouTube Search Interest